Jun 20, 2018

A limited edition bottle

Acqua Chiarella presents its new Limited Edition design bottle with a whole new format. The bottle pays homage to Achille Castiglioni on the hundredth anniversary of the Maestro’s birth.

The new Acqua Chiarella Zero66 liters bottle is a way to pay homage to Achille Castiglioni, an architect, and designer who had an authentic passion for the “objet trouvè”, impersonal items that now fill up the showcases of his studio, which was turned into an archive-museum and headquarters of the Fondazione Achille Castiglioni.

The label of the Zero66 litres bottle was designed with one of the most famous quotes of the brilliant architect in mind, “If you’re not curious just forget about the whole thing” (“Se non sei curioso lascia perdere”), an invitation to physically “enter” in the three-dimensional label and find out who Achille Castiglioni was, to imagine and ask more about the history of this water bottle in the same way he did when he was in front of common objects because… “If you’re not curious just forget about the whole thing”.

The new Limited Edition 0,66l Acqua Chiarella will be available while supplies last in selected showrooms, bars, and restaurants located in the Metropolitan City of Milan. Who happens to not find it can always search for it at the Fondazione Achille Castiglioni. The foundation is located in the historic studio of the great architect in Piazza Castello 27 in Milano and organizes guided tours. For visits or bookings visit the website fondazioneachillecastiglioni.it.

The Acqua Chiarella Limited Edition project dedicated to the 100th anniversary of Achille Castiglioni’s birth was created by Massimo Rosati, architect, journalist, and founder of the blog Design Street, who is also the art director of Milano Good Design.

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