From 7 to 11 February 2020, the consumer goods industry will focus on the event of the year in the furniture and home design sector: Ambiente 2020. “Environment is the hub of consumer goods. During this event, exhibitors from 90 countries will turn into trendsetters for 2020 and beyond. Also, during this edition of the showcase, a new space will be devoted to the HoReCa sector. Hall 6.0 will become a meeting place for industry specialists who will find everything the industry has to offer to meet their needs,” said Nicolette Naumann, Vice President of Environment at a recent press meeting.
In 2019, Frankfurt, the chosen venue for the fair, counted over 4460 exhibitors from 92 countries, who presented their new products and ideas for five days, occupying over 306,000 square meters of exhibition space.
Ambiente 2020 and the HoReCa sector
Since the 2020 edition and in the following years, Hall 6.0 will be transformed into an area dedicated to the HoReCa sector (hotels, restaurants and catering). The area will focus on products and industry trends. Visiting the fair, professionals will have the extraordinary opportunity to order products directly from the manufacturers, from dedicated collections as well as items of the Living and Giving lines (gift ideas).
About 100 international exhibitors will be present in the new hall. These include APS, BHS Tabletop, Picard & Wielpütz, RAK, Revol, Steelite and Zieher. Since around 80% of the exhibitors are not from Germany, the HoReCa exhibition space will also be the most international of the entire fair.
The presence of professionals of the Hotellerie-Restaurant-Café sector, however, will not only be limited to Hall 6.0 but will also be distributed among the others present.
Another significant opportunity for visitors to make new contacts will be the HoReCa Academy, which will make its debut this year. Customised programs, panels hosted by professionals and experts, discussions and other dedicated events will represent a unique opportunity for those working in the sector to grow and update.
Tailor-made solutions for the contract world
Companies in the contract world have also gained in importance in recent years. Ambiente, therefore, becomes a fabulous opportunity to purchase and collaborate for professional buyers in the Living and Giving sector, designers and interior designers. Thanks to a dedicated app, participants will not miss any event they are interested in.
New space for design
For the new edition of Ambiente 2020, there will also be a special exhibition called Focus on Design, that will be dedicated to products and the latest trends from one specific country. This year, all the attention will be focused on a country that is still young in terms of design, but which has grown a lot in recent years: Brazil. For the occasion, five Brazilian design studios have been selected to exhibit the result of their creativity at Galleria 1. Besides, many other designers will display their works in the Talents area.
To keep up to date with the latest design news, follow the Milan Good Design blog.